Brand Identity, Brand System, Naming, Audience Research
Gother is a fast-growing app aiming to break into the mass market. The challenge was to develop everything from naming to the system, ensuring users would like it, understand its functions, and be ready to adopt Gother into their everyday life.
Gother started from many concepts and designs, followed by real customer surveys to gather feedback and understand how people perceive and decide to use a travel app.
The heart of Gother’s branding is captured in the concept Open-Ended Destination with Gother, a platform where travel means more than just destinations. This concept was strengthened throughout the brand by designing rules and a manual suited for long-term use and supporting broad content.