Brand Identity, Brand System, Graphic Image Generator
The brand identity for CSII, Chulalongkorn School of Integrated Innovation, embodies the school’s mission to equip students with the skills to thrive in an ever-evolving global landscape. The idea of growth is reflected throughout the school’s identity, including the exponential growth of global innovation, the expansion of CSII’s curriculum, and the personal growth of its students.
Using only three dots that grow exponentially, the entire identity design is built around this simple element. By applying this one element at different scales, it serves a variety of graphic treatments across the brand.
We also designed a creative coding image generator that turns images into brand assets with the exponential dot pattern. This tool allows brand treatments to be further developed within the school. Additionally, we created visual tools aligned with the school’s interests and expertise.