Brand Extension, Move-In Kit Design, Monogram Design
For over four decades, Sansiri has helped shape the meaning of home in Thailand. This presented an opportunity to rethink the move-in kit not as a temporary gesture, but as a lasting part of the living experience.
The challenge was, first, to honor Sansiri’s brand identity. Second, to create something that would quietly integrate into the home and that clients would be proud to use, something functional, meaningful, and beautiful.
I chose to reimagine the Sansiri logomark, an iconic vertical form, as a flexible graphic system. This form became the foundation of a pattern language that adapts across product segments, from starter homes to luxury collections. Each pattern variation reflects a segment’s unique character while maintaining a unified brand presence.